Otai Burger Franchise

Otai Burger or Malaysia International Burger (MIB) is currently the most famous fast food burger chain stalls in Malaysia. Otai which means “ Organisasi Tempat Mengambil Ilmu “. It is owned by MIB Trading Sdn Bhd which main headquarters is in Batu Caves, Selangor. The Otai burger franchise is a SME (Small Medium Enterprise) company. The intended user or the group of users can be at the very all ages from children to adults. So, the target market of the user are the people of malaysia and maybe someday the world. In my opinion, this project is necessary is because these projects focus on developing a new method on marketing strategy and promotion. The main concept of internet marketing is to sell products and services online using on the website. Internet marketing is a cost effective way to deliver quality buyers for companies services of marketing services offered especially in Malaysian market for Otai Burger Franchise. The advertising method, can give company dealing in business via online marketing solutions by promoting new products on the websites. Otai Burger Franchise is the fastest leading Franchise companies and for the past several of years it is the number 1 in Malaysia. But it was facing several problems due to facing competitive environment with the other companies overseas. The solution is to promote or advertise the product in a new method and also try to get feedbacks from the people about Otai Burger. Some of the attraction of Otai burger to me is the price.